Main roles:
Senior Industrial Designer
Ideation and design
SW CAD modeling
CMF
Prototyping
Coordinating w/ engineering team
Ideation and design
SW CAD modeling
CMF
Prototyping
Coordinating w/ engineering team
the problem.
target user.
Perfomance riders are all about speed, efficiency, lightweight and aero. They usually go for compact and lightweight bicycle lights.
Mountain bikers will rarely interact with cars, buses or trucks. Night riding is also not common so Blinkers would not make much sense for them.
Our target user is found in the urban environment, specifically those who commute to work or generally cycle to get around the city.
Since these cyclists are constantly exposed to traffic, specially in cities that don't have decent cycling infrastructure, they are the most prone to conflicts with cars, buses, trucks, etc.
requirements.
ideation & development.
sketches by Marc Sapetti and Jonathan Robin
features.
_ magnetically mounted for quick release
_ sequential turn indicators (same as Audi, VW, etc)
_ control unit connected via BT (no wires!)
_ adjustable to different bicycle handlebars and seats
_ long lasting rechargeable Li-ion batteries
_ up to 20h of continuous use
_ impact resistant
_ powerful 100-lumen headlights
_ brake light activated by accelerometer and gyroscope
_ cyclist boundary area laser indicator
_ water resistant
_ sequential turn indicators (same as Audi, VW, etc)
_ control unit connected via BT (no wires!)
_ adjustable to different bicycle handlebars and seats
_ long lasting rechargeable Li-ion batteries
_ up to 20h of continuous use
_ impact resistant
_ powerful 100-lumen headlights
_ brake light activated by accelerometer and gyroscope
_ cyclist boundary area laser indicator
_ water resistant
Next generation bicycle lights. Be visible, understood and expected by other vehicles, whatever the angle and the situation.
The rear blinker indicates the direction of the turn, by blinking to the right or to the left.
The Front Blinker is synchronized with the Rear Blinker, and it incorporates a strong white head light.
We have developed a magnetic system which holds the Blinker securely in place during the ride and makes it easy to snap-on and snap-off. In that way, you can detach your Blinkers in a blink!
photography by Kiwi Bravo
