One week design challenge to develop an electric toothbrush for Sensodyne.
Mair roles:
Design lead
Ideation and design
SW CAD modeling
Renderings
CMF
Ideation and design
SW CAD modeling
Renderings
CMF
project brief.
brand values.
keywords.
current market.
opportunities.
ideation.
design language.
The selected design language for this concept
takes cues from the keywords and brand values mentioned before.
An elegant transition from sharp to soft.
takes cues from the keywords and brand values mentioned before.
An elegant transition from sharp to soft.
From sensitivity to relief.
final concept.
The design language for this concept incorporates sharp details that transition into soft shapes.
From sensitivity to relief.
CMF.
